Traditional SEO rewards well-structured HTML, internal linking, and clear topical authority. AI search rewards all of those — plus something new: the ability for an LLM to quote your content accurately and cite it.
That means answer-shaped content, crystal-clear schema, and a site architecture that’s legible to both humans and machines.
What to do today
- Audit your top 10 pages for answer-shaped content
- Add FAQ and HowTo schema where it fits
- Watch which of your pages are getting cited by ChatGPT and Perplexity